Jonathan started his career as a graphic designer and brand strategist in Boston, developing a keen eye for persuasive storytelling early on. As a Creative Director, he oversaw brand strategy, identity development, design, and event production, orchestrating vibrant, in-person experiences—ranging from festival activations to retail stores to product launch parties—that demanded unforgettable brand moments.

His path led him to iProspect under the Dentsu Aegis Network, where he took on performance marketing for global Fortune 500 accounts such as Petco, L.L.Bean, Apple Music, and FTD. Managing multi-million-dollar SEM, programmatic, and display strategies, Jonathan drove substantial revenue gains by merging data-driven targeting with user-centric brand storytelling.

Seeking larger growth challenges, Jonathan joined Neil Patel Digital as Director of Paid Media, tasked with building the department from the ground up. He worked across all media channels and integrated paid media initiatives with unified SEO and content teams, unlocking new growth channels for clients across diverse industries.

He was the first non-founder employee at Markacy—later recognized in ADWEEK’s Top 20 Fastest Growing Agencies, initially as Head of Paid Media and eventually transitioning to Managing Director of Marketing Strategy. 

During his five-year tenure, he shaped brand strategy and growth initiatives while overseeing data and analytics for both DTC and B2B clients, ranging from startups to enterprise-level organizations. Unlike a traditional agency, Markacy embedded a full team of experts into each facet of client growth—beyond site development and CRO to full-scale digital transformations, creative operations, and comprehensive financial overhauls. Under Jonathan’s leadership, the agency collaborated with high-growth brands like Hobo Bags, Droplette, Mars Pet Brands, Malbon Golf, Sabah Shoes, Oars+Alps, and BKV Energy, significantly accelerating customer acquisition and retention.

Notably, Jonathan spearheaded the development of “Gather,” an in-house analytics platform that consolidated real-time data from all marketing and eCommerce channels into an intuitive UI. By unifying attribution insights, consumer behavior insights, creative performance trends, funnel analytics, and customer LTV, “Gather” empowered teams to make decisive, data-driven optimizations—driving marketing ROI, scaling media budgets, and generating millions in incremental revenue for both disruptive startups and established Fortune 500 clients.

In parallel, Jonathan continued to embrace brand storytelling and cutting-edge technical innovation, consulting on diverse projects such as eCommerce transformations, subscription-based product launches, and brand identity workshops to align leadership teams on core values and audience segmentation. From forging digital partnerships to crafting global go-to-market strategies, his portfolio spans 360° brand strategies across fashion, wellness, and beyond.

Today, Jonathan helps organizations push boundaries by uniting brand vision with real-world impact, championing creative direction and development, and scaling profitable eCommerce & retail growth. His leadership philosophy underscores consumer empathy, strategic integration, and operational efficiency—always ensuring that experiences align seamlessly with customer needs and overarching business objectives.

Outside all of this, Jonathan is a father, visual artist, martial artist (Brazilian jujitsu), surfer and adventurer looking to make an impact on the world.